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ROOTED — in cycles, intuition, and pleasure

Health & Wellness Business Coach

Build a practice you love—that’s also a tool for cultural change.

You’re here to create an alternative future. Same.

You know the "imperialist white supremacist capitalist patriarchy" is f*cked (h/t bell hooks). You believe owning a business is one of the best ways to fight back from inside it.

So you started a business. As an act of resistance.

And then the business started extracting from you. 🙂

→ Somewhere along the way, you started following a playbook that was never built for your values. And somewhere in there, you lost yourself.

This is where you start to find yourself. One piece at a time.

$999 — 4 weeks. 1:1 Support.

Or split it: 2 payments of $499. (Need a longer payment plan? Just ask)

Don’t need a deep dive? A monthly retainer is also available🌙 — more on that below

Wellness practitioner in session — relationship-based marketing
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What We'll Build Together in One Month

Rooted is personalized business strategy built around what your business needs most right now.

Each month, we'll choose one area to build, refine, or finish—so you leave with something tangible you can put into action, not just more ideas.

Your month might focus on:


🌱 Financial Sustainability

  • A clear core offer—the thing you want to be known for—with the messaging, pricing, and plan to bring it to life.
    or A client journey—including packages and/or memberships—that increases retention by moving clients beyond one-off sessions and into a clear path of transformation.

🌿 Ethical Sustainability

  • A personalized marketing plan built around your strengths, so you know exactly how to attract and retain clients—without trying to be everywhere.

🌙 Cyclic Sustainability

  • A values and mission statement that sounds like you and a vision that becomes the foundation for your business.

🕸️ Ecosystem Sustainability

  • An ecosystem strategy—rooted in reciprocity: relationships and partnerships that hold your business up

Throughout the month, you'll get personalized strategy and feedback as we make decisions and build the pieces your business needs.

Want to work on something else? Cool. 😎
Need to tackle more than one pillar? You can book Rooted for additional months and continue building the next priority.

A woman hiking in a hilly, forested area during autumn, reaching up as she points towards the sky with her right hand, wearing a beige sweater, white shirt, blue backpack, and glasses.

Your business can be more than work—it can fuel your life, your clients, and the world you’re building.

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How It Works

This is 1:1 support — just you, your business, and me. No watching me coach someone else. Not a course you have to figure out alone.

One call to start. One call to end. Voice notes + private email portal in between.

$999
Prefer to split it up? Copious payment plans are available.

→ Apply Now

This is the lens everything runs through

You’re Not Here For Business As Usual.

You've always thought outside the box.

You're a change-maker. A paradigm-shifter. You're deprogramming from hyper-capitalism.

I support women who believe entrepreneurship and collective liberation belong together.

Healing work and business growth aren't separate for us.

The focus of local gatherings is connection.

I believe in getting money into the hands of people who care deeply about their work, their clients, and their communities 💛

Illustration of scattered stars against a dark background
Illustration of scattered stars against a dark background
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My Approach

My approach is like unschooling, but for your business.

Kids who unschool don't follow a rigid curriculum. They follow their curiosity, their rhythm, what's actually alive in them. I think the same way.

Your business is probably built on marketing advice from fifty different podcasts. The first chapter of every business book. A graveyard of downloaded freebies and PDFs you meant to get back to.

We peel all of that back and see what's actually left. What's true. What's yours.

Because business isn't one size fits all, and it isn't linear 🌿

Prefer to start with a taste of the magic?

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Begin with a Clarity Session.

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Becky Higginson resting her chin on her hand, wearing a beige knitted sweater and blue jeans, against a plain beige wall background.

Hi! I’m Becky

Human, mom, and deeply concerned about the world we’re leaving for the next generation.

I help wellness practitioners build sustainable practices rooted in cycles, intuition, and pleasure — through relationships, retention, and ethical marketing, not hustle, algorithms, or constant reinvention.

Rooted in the belief that care work is not a commodity— when care workers are resourced, they stay in their work, and that ripples outward.

I'm also 100% unemployable and I like it that way. If that resonates, we'll probably get along.

A Note on Pricing

Most of my group and online offers are sliding scale. This one isn't — my 1:1 work is what sustains my business, and my life. I'm supporting three kids and living in one of the more expensive cities in the country.

What I do offer: payment plans. Always.

I'm also open to creative payment solutions. 🌿

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Monthly retainer

If Rooted feels like too much, I also offer a monthly retainer:

Each month includes:

  • A pre-call questionnaire so I can tune into what's most important to you before we meet.

  • A 60-minute one-on-one session where we untangle what's present, explore what's emerging, and create space for what's next.

  • Personalized Integration Notes, delivered within 48 hours, with reflections from our conversation, the patterns and themes I noticed, next steps, and any resources that feel supportive for where you are.

$399/month