Build a boutique practice— social media optional
For wellness practitioners who value depth over scale.
You’re good at helping people. The business side is exhausting.
You got into business to help people. Now you’re spending all your time making content, chasing leads, and building funnels.
Tired of constantly wondering where your next client will come from?
I help wellness practitioners build boutique practices around the work they’re uniquely here to do—with the right-fit clients, deeper relationships, and enough space to do that work exceptionally well, rather than chasing volume.
The goal: doing work you actually believe in, and making a living at it.
…even in late-stage capitalism. 😏
What if you don’t need more clients?
What if you need to go deeper with the right ones?
More trust. More impact. More revenue. Less chasing.
That’s the power of a boutique practice.
A business designed to sustain you, too.
What is a Boutique Practice?
A boutique practice is built around depth, not volume.
You don't need more clients. You need the right clients, the right offer, and a business that supports the way you want to work.
Fewer clients. Deeper work. Sustainable revenue. More freedom.
Build a practice that supports your life—not one that consumes it.
Social media optional. Hustle not required.
Learn what a boutique practice really is →
🌙 Rooted in cycles, intuition & pleasure.
Hi! I’m Becky
20+ years in wellness as a chiropractor, yoga teacher, and herbalist.
Everything I teach comes from lived experience.
I help wellness practitioners build businesses that are deeply aligned with their work, their values, and the way they actually want to live.
We’ll work on the deeper stuff:
Unlearning what hustle culture taught you about business
Naming the deeper meaning and impact of your work
Treating your business—and yourself—as a living ecosystem, not a machine
And the practical stuff:
Develop the body of work you want to be known for
Build relationships that create retention and referrals
Create more predictable revenue
Break the feast-or-famine cycle
Market your work ethically—without making social media your second job
Depth over scale. Relationships over reach. A business that sustains you, too.
Who it’s for
You’re insurance-based or high-volume and ready to build a practice that isn’t dependent on seeing more people.
Your bookings are inconsistent.
You’re tired of hustle-based business advice.
You want more retention and referrals.
You want to market your work in a way that feels ethical—not like you’re living on Instagram 24/7.
You know the "imperialist white supremacist capitalist patriarchy" is f*cked (h/t bell hooks)—and you want a business model that doesn’t require you to abandon your values.
Let’s unravel things…
Most wellness practitioners don't need another strategy or one more thing to implement. They’re already doing too much.
Your business is probably built on fifty podcasts, the first chapter of every business book, and a graveyard of downloaded freebies.
We peel that back. See what's actually left. What's true. What's yours.
Because a thriving boutique practice isn’t about doing more. It’s about becoming more fully yourself—and building a business around that.
Start Here: Build a Boutique Practice
Want to build a wellness practice around depth, not volume? Start here.
What Is a Boutique Practice? →
Understand the model and why fewer, deeper client relationships can create a more sustainable business.
How to Build a Boutique Practice →
A practical guide to designing your offers, client journey, pricing, retention, and growth strategy.
Finding Your Muse: Your Ideal Client →
Get clear on who you're uniquely equipped to help—and build your business around them.
Client Retention Strategies for Wellness Businesses →
Stop chasing new clients. Create a client journey that encourages people to stay, return, and refer.
Let's be honest about what this isn't.
I’m not here to help you build a business that requires you to become a full time marketer, influencer, or content machine.
I don’t do:
Paid ads or ad management
Social media strategy or content calendars
Daily posting plans
Sales funnels, launches, or high-pressure conversion tactics
Branding, logos, graphic design, or website design
We will work on your positioning, offers, messaging, client experience, retention, referrals, and business strategy.
If your work relies on your energy, your presence, your hands—you’re in the right place. 🌿
What I Don’t Do
Local to Portland?
Join the Wildish Ritual Circle, my in-person women's networking group →
Frequently Asked Questions
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Relationship marketing for wellness businesses is a long term growth strategy built on trust, referrals, and meaningful connection rather than urgency, funnels, or algorithm chasing. Instead of trying to convert strangers at scale, relationship marketing focuses on building depth with aligned clients, peers, and community partners.
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Anticapitalist business coaching for wellness practitioners is a values-aligned approach to building a sustainable practice that rejects hustle culture, exploitative marketing, and growth-for-growth's-sake. It centers sustainable income, genuine client relationships, and businesses designed to support the practitioner's life and community — not consume them.
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Ethical marketing for wellness businesses means growing your practice through trust, transparency, and real relationship rather than manufactured urgency, scarcity tactics, or psychological pressure. It's marketing that treats your clients as whole humans — not conversions — and builds the kind of visibility that compounds over time because it's rooted in genuine connection.
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Client retention in a wellness practice isn't about discounts or re-booking scripts. It's the natural result of three things: clarity about what you offer and who it's for, consistent delivery of genuine value, and human connection that makes clients feel seen rather than processed. When practitioners design a clear, intentional client journey, retention stops being a problem to solve and becomes an outcome that takes care of itself.
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Yes — and for many practitioners, it's actually more effective. Most wellness clients don't book because of a reel. They book because someone they trust made a recommendation. Building a practice through referral partnerships, community presence, email, and real relationship creates more consistent, sustainable inquiry than algorithm-dependent marketing ever will.
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Wildish is for wellness practitioners — bodyworkers, massage therapists, chiropractors, herbalists, somatic coaches, acupuncturists, and holistic health providers — who want to build sustainable, values-led practices without hustle culture or social media dependency. It's specifically designed for practitioners whose work relies on their own presence, energy, and genuine human connection.
From the Journal
Practical tips, mindset shifts and somatic practices for women in business.
Stay Nourished
A weeklyish self-care guide for women who give a fu@k
In these weekly musings, I share my thoughts on running a sustainable, anti-capitalist, anti-hustle business alongside personal reflections on seasonal living, herbalism, and mothering.