Regenerative Business Strategy— Social Media Optional
Love what you do? Hate running the business?
You’re good at helping people. The business side of it is exhausting.
You’ve followed the advice. Listened to the experts. And somehow, you’re still not where you want to be.
Last month was full. This month, crickets. The scramble, the relief, the scramble again.
Your business is built on relationships. Most business advice isn’t.
I help you turn the work you love into a business that’s sustainable—and actually makes money.
Because you shouldn’t have to choose between meaningful work and making a good living.
What if you don’t need more clients?
What if you need to go deeper with the right ones?
More impact. More revenue. Less chasing.
That’s a regenerative practice.
What REGENERATIVE means
Make more money. Do work you love. Build a business that gives back.
Trust over manipulation.
Depth over volume.
Sustainability over hustle.
Social media optional. No hustle required.
🌙 Rooted in Cycles, Intuition & Pleasure.
Good for you. Good for your clients. Good for the collective.
Hi! I’m Becky
20+ years in wellness as a chiropractor, yoga teacher, and herbalist. Everything I teach is from lived experience.
Here's some of the things I can help you with:
Unlearning what capitalism taught you about running a business
Naming what your work means for the collective
Treating your business (and you) as a living ecosystem, not a machine
And on the practical side:
Develop the body of work you want to be known for.
Build relationships that lead to retention and referrals.
Increase retention. Create stability and finally get out of the feast-or-famine cycle.
Market your work ethically (without making social media your second job).
Who it’s for
You know the "imperialist white supremacist capitalist patriarchy" is f*cked (h/t bell hooks).
Your bookings are inconsistent. Some months are great, and others, you're making less than you need to survive. You're busy doing all the "stuff" — and none of it is leading to stability.
You're sick of business advice that pretends the system isn't the problem.
You want to market without it feeling gross — or living on Instagram 24/7
You know something needs to change, but you’re not sure what.
Are you aware of the part of yourself that wants someone else to have all the answers?
Rooted:
4 weeks to start to unravel the body of work you want to be known for
Let’s unravel things…
Most wellness practitioners don't need another strategy or one more thing to implement. They’re already doing too much.
Your business is probably built on fifty podcasts, the first chapter of every business book, and a graveyard of downloaded freebies.
We peel that back. See what's actually left. What's true. What's yours.
Because a successful wellness business is about becoming so fully you, and so centered in your truth that other people will feel drawn to you.
Let's be honest about what this isn't.
things I don't do:
Paid ads or ad management
Social media strategy, content calendars, daily posting plans
sales funnels, launches, high-pressure conversion tactics
Influencer-style marketing
Courses or products as your main income (though I can help you add an online piece to service-based work)
If your work relies on you: Your energy, your presence, your hands — you're in the right place. 🌿
What I Don’t Do
Local to Portland?
Join the Wildish Ritual Circle, my in-person women's networking group →
Frequently Asked Questions
-
Relationship marketing for wellness businesses is a long term growth strategy built on trust, referrals, and meaningful connection rather than urgency, funnels, or algorithm chasing. Instead of trying to convert strangers at scale, relationship marketing focuses on building depth with aligned clients, peers, and community partners.
-
Anticapitalist business coaching for wellness practitioners is a values-aligned approach to building a sustainable practice that rejects hustle culture, exploitative marketing, and growth-for-growth's-sake. It centers sustainable income, genuine client relationships, and businesses designed to support the practitioner's life and community — not consume them.
-
Ethical marketing for wellness businesses means growing your practice through trust, transparency, and real relationship rather than manufactured urgency, scarcity tactics, or psychological pressure. It's marketing that treats your clients as whole humans — not conversions — and builds the kind of visibility that compounds over time because it's rooted in genuine connection.
-
Client retention in a wellness practice isn't about discounts or re-booking scripts. It's the natural result of three things: clarity about what you offer and who it's for, consistent delivery of genuine value, and human connection that makes clients feel seen rather than processed. When practitioners design a clear, intentional client journey, retention stops being a problem to solve and becomes an outcome that takes care of itself.
-
Yes — and for many practitioners, it's actually more effective. Most wellness clients don't book because of a reel. They book because someone they trust made a recommendation. Building a practice through referral partnerships, community presence, email, and real relationship creates more consistent, sustainable inquiry than algorithm-dependent marketing ever will.
-
Wildish is for wellness practitioners — bodyworkers, massage therapists, chiropractors, herbalists, somatic coaches, acupuncturists, and holistic health providers — who want to build sustainable, values-led practices without hustle culture or social media dependency. It's specifically designed for practitioners whose work relies on their own presence, energy, and genuine human connection.
From the Journal
Practical tips, mindset shifts and somatic practices for women in business.
Stay Nourished
A weeklyish self-care guide for women who give a fu@k
In these weekly musings, I share my thoughts on running a sustainable, anti-capitalist, anti-hustle business alongside personal reflections on seasonal living, herbalism, and mothering.