Booked solid one month,
empty the next?
Boutique practices for hands-on healers.
Consistent clients.
Predictable income.
Social media optional.
Business strategy for wellness practitioners who want steady income without adding sessions
I’m a chiropractor with a boutique practice of my own, and I’ll help you build yours.
You got into this to help people, not to spend your days making content and chasing leads. When your income depends on your hands, more marketing isn’t the fix. A better structure is.
Steady income. Fewer hours. Your joy back
…even in late-stage capitalism. 😏
here’s my guess:
You’re great at the work.
It’s the business that’s wearing you out.
Let’s fix the business
You've got questions like…
Why is my schedule suddenly empty?
Where is my next client going to come from?
How many more years can my body do this many sessions?
Do I have to take insurance to stay full?
Can my business survive a sick day, a vacation, maternity leave, an autoimmune flare, or menopause?
How do I make more without seeing more clients?
Do I really have to post on Instagram every day?
(Nope. 🌙 Hustle not required.)
Hi! I’m Becky
I’m a business strategist for wellness practitioners, and a practitioner myself.
For 20 years I’ve worked with my hands on people as a chiropractor, herbalist, and teacher of craniosacral and somatic work. I built and sold two wellness businesses, including a multidisciplinary center in Portland I ran for ten years. Then I chose to go small. Today I still see patients at my own boutique practice, The TMJ Chiro.
Now I help practitioners question the rules they were handed and build a business that fits the way they actually want to live.
Depth over scale. Relationships over reach. A business that sustains you, too.
What we work on
The deeper stuff
Unlearning what hustle culture taught you
Naming what your work really does for people
Running your business like an ecosystem, not a machine
Planning by seasons, not quarters
The practical stuff
A body of work you're known for
Relationships that bring retention and referrals
Predictable revenue (goodbye, feast or famine)
Ethical marketing that isn't your second job
Depth over scale. Relationships over reach. A business that sustains you, too.
Here’s what I believe:
The feast or famine cycle isn’t really a marketing problem.
It’s what happens when you don’t fully own the work you were put here to do.
Imagine checking your calendar and feeling calm. Your best clients keep coming back, referrals arrive on their own, and you’re finally earning what your work is worth.
Let’s untangle things…
You don’t need another borrowed strategy. Your business is probably already built on fifty podcasts, half-read business books, and a graveyard of freebies. (Am I right? 😉)
Most practitioners don’t have a marketing problem. They have leaks:
No clear way to say what you do, so people nod politely and never book
One-off sessions and discounted 10-packs, so every month starts from zero
Pricing anchored to insurance (or what everyone around you charges), so you’re busy and still not making enough
No next step, so good clients drift
No referral path, so the people who love you can’t easily send you anyone
Seal them, and you earn more without seeing more people.
What is a Boutique Practice?
Imagine checking your calendar and feeling calm. Your best clients keep coming back, referrals arrive on their own, and you’re finally earning what your work is worth.
Fewer clients you genuinely love, work that goes deep, money that arrives steadily, and days with space in them.
Social media optional. Hustle not required.
Learn what a boutique practice really is →
🌙 Rooted in cycles, intuition & pleasure.
Ways to work together
A Little Taste
FREE (really!)
"I'm not sure what's off. Can you just look at it?"
I’ll find the leaks: why some months are packed and others go silent, and what to change first.
Build My Boutique Practice
$1,999 (2X$1000 | 4X$50 | 8X$250)
"I want the whole thing built, properly, with someone in my corner."
Four weeks, 1:1. You leave knowing the one thing you’ll be known for.
Northstar Mentorship
$299/month
"I've got the foundation. I want ongoing guidance through the seasons."
Never wonder “what now?” alone. Each month, a call to talk through what’s alive.
Not ready for any of these?
Start with the free class:
Marketing Without Social Media.
Who it’s for
This is for you if:
Your work relies on your hands, your presence, your energy, and you can’t just add more sessions.
You're stuck on the insurance or high-volume treadmill.
Some months are great. Others, not so much. And you never know what’s coming next.
You want clients who stay and go deep.
You want to market without selling your soul or living on Instagram.
You know the "imperialist white supremacist capitalist patriarchy" is f*cked (h/t bell hooks), and you refuse to build a business that asks you to play along.
Want my eyes on your biz?
Let’s get clear on what you’re uniquely here to do.
Imagine finally knowing why some months are packed and others go quiet, and exactly what to change.
Start Here: Build a Boutique Practice
Want to build a wellness practice around depth, not volume?
What Is a Boutique Practice? →
How to Build a Boutique Practice →
Let's be honest about what this isn't.
I won't turn you into a full-time marketer, influencer, or content machine.
Not here for:
Paid ads
Content calendars or daily posting plans
Funnels, launches, or pushy sales tactics
Logos, branding, or website design
Here for: positioning, offers, messaging, client experience, retention, referrals, and the strategy that ties them together.
If your work relies on your energy, your presence, your hands, you're in the right place. 🌿
What I Don’t Do
Local to Portland?
Each month in SE Portland, we mark the season together and talk about what's alive in our work. →
Frequently Asked Questions
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A boutique practice is a wellness business built for depth, not volume. You see fewer clients, work with them more deeply, and earn a sustainable income without chasing new bookings every week. It's designed to support your life, not consume it.
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One season at a time. You root first by naming the work you're here to do. Then you plant: clear offers, honest pricing, a client journey. Then you grow through relationships and referrals, and each fall you harvest what worked and release what didn't.
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Mostly through trust. Most wellness clients book because someone they trust recommended you, not because of a reel. Referral partnerships, community presence, a thoughtful email list, and a client experience people talk about build steadier inquiries than chasing an algorithm.
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Retention is the harvest of a boutique practice. It grows from three things: clarity about what you offer, consistent care in how you deliver it, and connection that makes clients feel seen rather than processed. Design the client journey with intention and retention follows.
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The Wheel of the Year is an eight-point seasonal cycle. Applied to a practice, it means your strategy shifts with the season. Winter is for rest and review, spring for new offers, summer for visibility, and fall for harvest and release. It replaces the expectation that every month should perform the same.
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You need to be open to working with your natural rhythms instead of against them.
Here’s what I mean by witch:
witch (n.) Someone who trusts her own knowing, honors the natural world, and lives by her own rhythm, not the rules written to keep her small.
From the Journal
Practical tips, mindset shifts and somatic practices for women in business.
Stay Nourished
A seasonal letter for practitioners who give a fu@k. Business, herbs, and mothering, through the turning of the year.