Booked solid one month, empty the next?
Consistent clients. Predictable income. Social media optional.
For wellness practitioners who are great at the work— but exhausted by the business
Build a boutique practice that pays you well and leaves you time to live.
You got into this to help people, not to spend your days making content, chasing leads, and building funnels.
Business consulting for one-to-one practitioners ready to step out of feast or famine and be paid well for the work they’re uniquely here to do.
Imagine stepping off the time-for-money hamster wheel. Steady income. Fewer hours. Your freedom and your joy, back where they belong.
…even in late-stage capitalism. 😏
You've got questions like…
Why is my schedule suddenly empty?
Where is my next client going to come from?
Why am I so busy and still not making enough?
Is it possible to take a vacation (or a sick day) without panicking about money?
Do I really have to post on Instagram every day?
How do I make more without seeing more clients?
How do I explain my work so the right people get it?
Can my business survive a maternity leave, an autoimmune flare, or menopause?
Do I have to hustle to make this work?
(Nope. 🌙 Hustle not required.)
Here’s what I believe:
The feast or famine cycle isn’t really a marketing problem.
It’s what happens when you don’t fully own the work you were put here to do.
Let’s untangle things…
You don’t need another borrowed strategy. Your business is probably already built on fifty podcasts, half-read business books, and a graveyard of freebies. (Am I right? 😉)
We work from the inside out, so you can:
Say what you do with ease. Your offer is so clear, clients are excited to say yes.
Feel the relief of a clear no. You know who you’re for, and the wrong fit is easy to let go.
Breathe easier about money. Fewer clients sustain you, and a slow week doesn’t send you spiraling.
Stop starting from zero. The clients you love keep coming back, so every month builds on the last.
Hi! I’m Becky
Chiropractor, yoga teacher, herbalist. Twenty-plus years in wellness, so everything I teach, I've lived.
I help practitioners question the rules they were handed, be fully themselves, and build a business that fits the way they actually want to live.
The deeper stuff
Unlearning what hustle culture taught you
Naming what your work really does for people
Running your business like an ecosystem, not a machine
Planning by seasons, not quarters
The practical stuff
A body of work you're known for
Relationships that bring retention and referrals
Predictable revenue (goodbye, feast or famine)
Ethical marketing that isn't your second job
Depth over scale. Relationships over reach. A business that sustains you, too.
What is a Boutique Practice?
A practice where you are the valuable thing: your expertise, your presence, your way of seeing. Not how much you can produce.
Fewer clients you genuinely love, work that goes deep, money that arrives steadily, and days with space in them.
Social media optional. Hustle not required.
Learn what a boutique practice really is →
🌙 Rooted in cycles, intuition & pleasure.
Ways to work together
A Little Taste
FREE (really!)
"I'm not sure what's off. Can you just look at it?"
You finally see why some months are packed and others are silent, and you know what to change.
Build My Boutique Practice
$1,999 (2X$1000 | 4X$500)
"I want the whole thing built, properly, with someone in my corner."
Four weeks, just us. You leave with a clear outline of your boutique practice.
Northstar Mentorship
$299/month
"I've got the foundation. I want ongoing guidance through the seasons."
Never wonder “what now?” alone. Each month, a call to talk through what’s alive.
Not ready for any of these?
Start with the free class:
Marketing Without Social Media.
Who it’s for
This is for you if:
You're stuck on the insurance or high-volume treadmill.
Some months are great. Others, not so much. And you never know what’s coming next.
Hustle advice makes you feel gross.
You want clients who stay and go deep.
You want to market without selling your soul or living on Instagram.
You know the "imperialist white supremacist capitalist patriarchy" is f*cked (h/t bell hooks), and you refuse to build a business that asks you to play along.
Want my eyes on your biz?
Let’s get clear on what you’re uniquely here to do.
Imagine finally knowing why some months are packed and others go quiet, and exactly what to change.
Start Here: Build a Boutique Practice
Want to build a wellness practice around depth, not volume?
What Is a Boutique Practice? →
How to Build a Boutique Practice →
Let's be honest about what this isn't.
I won't turn you into a full-time marketer, influencer, or content machine.
Not here for:
Paid ads
Content calendars or daily posting plans
Funnels, launches, or pushy sales tactics
Logos, branding, or website design
Here for: positioning, offers, messaging, client experience, retention, referrals, and the strategy that ties them together.
If your work relies on your energy, your presence, your hands, you're in the right place. 🌿
What I Don’t Do
Local to Portland?
Each month in SE Portland, we mark the season together and talk about what's alive in our work. →
Frequently Asked Questions
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A boutique practice is a wellness business built for depth, not volume. You see fewer clients, work with them more deeply, and earn a sustainable income without chasing new bookings every week. It's designed to support your life, not consume it.
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One season at a time. You root first by naming the work you're here to do. Then you plant: clear offers, honest pricing, a client journey. Then you grow through relationships and referrals, and each fall you harvest what worked and release what didn't.
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Mostly through trust. Most wellness clients book because someone they trust recommended you, not because of a reel. Referral partnerships, community presence, a thoughtful email list, and a client experience people talk about build steadier inquiries than chasing an algorithm.
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Retention is the harvest of a boutique practice. It grows from three things: clarity about what you offer, consistent care in how you deliver it, and connection that makes clients feel seen rather than processed. Design the client journey with intention and retention follows.
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The Wheel of the Year is an eight-point seasonal cycle. Applied to a practice, it means your strategy shifts with the season. Winter is for rest and review, spring for new offers, summer for visibility, and fall for harvest and release. It replaces the expectation that every month should perform the same.
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You need to be open to working with your natural rhythms instead of against them.
Here’s what I mean by witch:
witch (n.) Someone who trusts her own knowing, honors the natural world, and lives by her own rhythm, not the rules written to keep her small.
From the Journal
Practical tips, mindset shifts and somatic practices for women in business.
Stay Nourished
A seasonal letter for practitioners who give a fu@k. Business, herbs, and mothering, through the turning of the year.