A field of white daisies with yellow centers, bathed in warm sunlight, creating a soft, dreamy atmosphere.
Portrait of a woman with brown wavy hair and blue eyes, wearing a beige sweater, sitting on a white chair against a plain beige background, resting her chin on her right hand, looking at the camera.

Hi! I’m Becky

Business strategy for wellness practitioners who want to build differently. 🌿

Let's build a business that actually fits your life.

SMALL BIZ WHISPERER

HERBALIST

SACRED SPACE HOLDER

FEMINIST

MAMA BEAR

ETERNAL STUDENT

BODYWORKER

SERIAL ENTREPRENEUR

WRITER

RECOVERING PERFECTIONIST

INFP

CANCER SUN

AQUARIUS MOON

SMALL BIZ WHISPERER HERBALIST SACRED SPACE HOLDER FEMINIST MAMA BEAR ETERNAL STUDENT BODYWORKER SERIAL ENTREPRENEUR WRITER RECOVERING PERFECTIONIST INFP CANCER SUN AQUARIUS MOON

I've spent over 20 years in wellness, and I see this over and over:

Wellness practitioners are really good at their work—and really exhausted by the business of it.

You were trained to help people. Not necessarily to build a business that can sustain you while you do it.

That's where I come in.

Start with an audit →
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Helping Wellness Practitioners Build Boutique Practices

My clients are change-makers and paradigm shifters with a vision that reaches far beyond their bank accounts.

They're bodyworkers, coaches, creatives, and wellness practitioners building businesses around meaningful work.

They're also building businesses while holding full lives: family, caregiving, chronic illness, neurodivergence, nervous system sensitivity, and deeply held values around how they want to spend their time.

Often, they find me at a crossroads: The business is asking too much.

But burnout or shutting it down aren't the only options.

I help wellness practitioners build boutique practices rooted in depth, not volume.

Businesses designed around their expertise, their values, their people, and the life they actually want to live.

A thriving business isn’t just about profit. It’s about building something that nourishes all of us, not just the bottom line.

Illustration of scattered stars against a dark background
A woman in an orange maxi dress walking on railroad tracks, smiling, outdoors with trees and a clear sky in the background.
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If I had a business card,

It would probably say 'small business consultant for wellness brands,' or 'coach for practitioners,' but that would negate my lived experience.

🌿 A few things that don’t fit on the card:

  • I’ve spent 20 years as a practitioner—chiropractor, herbalist, and teacher of Craniosacral and somatic practices.

  • I built and sold two wellness businesses from scratch, including a large multidisciplinary wellness center in Portland that I ran for 10 years.

  • I sold the center and built a tiny, niche micropractice.

  • I’m raising three boys who are about to fly the nest. Motherhood has been my greatest teacher, and the reason I desperately hold a different vision for the future.

  • I’ve navigated bone-deep burnout enough times to know that my body is the guardrail against hustle culture and internalized capitalism.

  • I identify as an HSP and subscribe to the canary in the coal mine analogy — we're not broken, the culture is. Some of us are just early detectors.

  • I read about a book a week: philosophy, business, politics, ecology, economics, feminist theory, plant medicine, mysticism.

  • On a plant medicine journey, I saw centuries of women circling a fire. I can't unsee it.

  • Healing the sacred feminine and mothering (in all its forms) have always been my muse.

  • Facts about me

    I read a ton of books, but I definitely buy more books than I finish.

  • Facts about me

    I’ve always hated small talk, but love talking about the things that light people up.

  • Facts about me

    I’ve been collecting quotes since high school.

  • Facts about me

    I grew up in god’s country (#yooper) where I spent my childhood surrounded by old growth forests and heaps of snow

  • Facts about me

    I love pink sunsets, twisted tree roots and swimming in crystal clear lakes.

  • Facts about me

    I’m happily married and living in Portlandia, USA where we are raising three feminist boys (and our pug baby, Clover Sunshine).

  • Facts about me

    My grandmother weaved Finnish words into her conversations and danced on tables well into her 70s.

  • Facts About Me

    40-something mama of three teenage boys

  • Facts About Me

    herbalist, recovering perfectionist, writer, self-help book junkie, and lover of nature, plants, and beautiful things.

A person walking on a forest trail surrounded by tall trees and lush greenery.

What I Believe

anti-capitalist. eco-feminist. chiropractor. herbalist. recovering perfectionist (INFP, Cancer sun, aquarius moon).

✊ Taking time to dream, imagine, and plan is anti-capitalist.

I’ll help you define what a sustainable practice looks like for you—then build the simplest possible path to get there.

Because your business doesn't have to consume your life to be successful.

Start Here

Stay Nourished

A weekly-ish self-care and business guide for women entrepreneurs who give a fu@k.

In these notes, I share reflections on running a sustainable, anti-capitalist, anti-hustle business—alongside personal stories of seasonal living, herbalism, somatic wisdom, and mothering.

It’s for women who want to grow their businesses without selling out, burn out, or giving up what really matters.