A field of white daisies with yellow centers, bathed in warm sunlight, creating a soft, dreamy atmosphere.
Portrait of a woman with brown wavy hair and blue eyes, wearing a beige sweater, sitting on a white chair against a plain beige background, resting her chin on her right hand, looking at the camera.

I’m glad you’re here.

Hi! I’m Becky 🌿

anti-capitalist lens, eco-feminist values, twenty years in the field.

SMALL BIZ WHISPERER

HERBALIST

SACRED SPACE HOLDER

FEMINIST

MAMA BEAR

ETERNAL STUDENT

BODYWORKER

SERIAL ENTREPRENEUR

WRITER

RECOVERING PERFECTIONIST

INFP

CANCER SUN

AQUARIUS MOON

SMALL BIZ WHISPERER HERBALIST SACRED SPACE HOLDER FEMINIST MAMA BEAR ETERNAL STUDENT BODYWORKER SERIAL ENTREPRENEUR WRITER RECOVERING PERFECTIONIST INFP CANCER SUN AQUARIUS MOON

I've spent over 20 years in wellness — as a chiropractor, yoga teacher and herbalist — and I see this over and over:

Most wellness practitioners are really good at their work. And really exhausted by the business of it.

Start with a conversation →
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What I Believe

anti-capitalist. eco-feminist. chiropractor. herbalist. recovering perfectionist (INFP, Cancer sun, aquarius moon).

✊ Taking time to dream, imagine and plan is anti-capitalist.

You don’t need a bigger business. You need a business that actually supports your life.

I’ll help you define what a sustainable practice looks like for you—and build the simplest possible path to get there.

Start Here

A thriving business isn’t just about profit. It’s about building something that nourishes all of us, not just the bottom line.

Illustration of scattered stars against a dark background
A woman in an orange maxi dress walking on railroad tracks, smiling, outdoors with trees and a clear sky in the background.
Close-up of small white flowers in a field with sunlight in the background

Build a Practice, Not a Content Calendar

I help wellness practitioners— chiropractors, massage therapists, acupuncturists, coaches, healers, creatives— build stable practices that give back more than they taek.

I do this through an anti-capitalist lens because I believe how you build your business matters as much as whether it grows.

Ready to unlearn? →

Get One tiny thing every Sunday
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Ethical Marketing for Wellness Practitioners

My clients are change-makers and paradigm shifters with a vision that reaches far beyond themselves or their bank accounts.

I support women who believe that entrepreneurship and collective liberation belong together. For us, healing work and business growth are not separate.

Most of my clients are micro–business owners in the wellness space: bodyworkers, coaches, and creatives running businesses with ten or fewer employees (and often, it’s just one woman doing everything).

They’re building businesses while also holding full lives. Many are navigating family responsibilities, chronic illness, care-taking, nervous system sensitivity, neurodivergence, or a deep commitment to values that intentionally limit how many hours they work.

They’re trying to build sustainable businesses that support their lives, their communities, and their values.

  • Facts about me

    I read a ton of books, but I definitely buy more books than I finish.

  • Facts about me

    I’ve always hated small talk, but love talking about the things that light people up.

  • Facts about me

    I’ve been collecting quotes since high school.

  • Facts about me

    I grew up in god’s country (#yooper) where I spent my childhood surrounded by old growth forests and heaps of snow

  • Facts about me

    I love pink sunsets, twisted tree roots and swimming in crystal clear lakes.

  • Facts about me

    I’m happily married and living in Portlandia, USA where we are raising three feminist boys (and our pug baby, Clover Sunshine).

  • Facts about me

    My grandmother weaved Finnish words into her conversations and danced on tables well into her 70s.

  • Facts About Me

    40-something mama of three teenage boys

  • Facts About Me

    herbalist, recovering perfectionist, writer, self-help book junkie, and lover of nature, plants, and beautiful things.

Stay Nourished

A weekly-ish self-care and business guide for women entrepreneurs who give a fu@k.

In these notes, I share reflections on running a sustainable, anti-capitalist, anti-hustle business—alongside personal stories of seasonal living, herbalism, somatic wisdom, and mothering.

It’s for women who want to grow their businesses without selling out, burn out, or giving up what really matters.