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Rooted

Marketing and Business Coaching for Wellness Practitioners

Build a practice that fills itself through referrals, retention, and real relationships

Some months are great, some are thin. You're good at what you do — so why aren't clients coming back and sending their friends?

→Because you've been handed a marketing playbook that wasn't built for you or your values.

You know the ‘imperialist white supremacist capitalist patriarchy’ is f*cked (h/t Bell Hooks). You believe that owning a business is one of the best ways to fight back from inside it. Same. 🔥

You know care work was deliberately devalued. You've sat with that. You've felt the rage of it.

You know the wellness industry has a long history of convincing women something is wrong with them so someone can sell them something to fix it.

So you started a business. As an act of resistance.

And then the business started extracting from you. 😶

This is the work. 1:1 coaching for wellness practitioners ready to build something different. 🌿

2 × $1,200, or 3 × $800, or 4 × $600

*if you need a more extended payment plan, just ask! I’ll likely say yes ✌️

Not sure yet →

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Why wellness practitioners stay stuck in income cycles

You can be fully booked and still feel like the whole thing could collapse next month. Usually, it comes down to three things missing at once:

  • Offers that don't reflect the transformation you actually provide

  • Flow: No clear path for clients to go deeper- so they drift. Or the experience itself is suffering because you're so busy trying to market yourself that you have no time left to actually be good at what you do.

  • No warm marketing channel to build relationship and keep the pipeline alive between busy seasons

Any one of these will keep you stuck. All three together is the cycle. None of it requires working more. Just differently. 🌿

I believe in getting money into the hands of people who care deeply about their work, their clients, and their communities 💛

Illustration of scattered stars against a dark background
Illustration of scattered stars against a dark background
A field of small white flowers illuminated by warm sunlight during sunset or sunrise.
Becky Higginson resting her chin on her hand, wearing a beige knitted sweater and blue jeans, against a plain beige wall background.

Anti-capitalist business coach

Hi! I’m Becky

Human, mom, and deeply concerned about the world we’re leaving for the next generation.

I help wellness practitioners build practices rooted in their actual values. Anti-capitalist lens. Feminist foundations. Rooted in the belief that care work is not a commodity.

When care workers are resourced, they stay in their work. They serve more sustainably. That ripples outward. That's what this is. 🔥

I'm also 100% unemployable and I like it that way. If that resonates — we'll probably get along.

Prefer to start with a taste of the magic?

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Illustration of scattered stars against a dark background

Begin with a Clarity Session.

If you choose to continue, the cost of that session goes toward your first month—easy.

Build a wellness practice that nourishes your community and your nervous system.

The Wildish Method

How It Works

This is 1:1 support — just you, your business, and me. No watching me coach someone else. No course you have to figure out alone.

2 × $1,200

or 3 × $800, or 4 × $600

→ Apply Now

The values underneath

Anti-capitalist business coaching: what that actually means🌿

Struggle isn't solidarity.

Struggling isn't proof you care. Thriving isn't proof you sold out.

Anti-capitalist doesn’t mean anti-income.

It means refusing the parts of business that don’t feel human.

You deserve to be paid well for work you're genuinely good at. Full stop. Getting money into the hands of women who care deeply about their communities is the whole point.

No urgency tactics. No shame. No pressure to scale past what feels human. Enough is a real goal — and we build toward it with actual strategy. 🌿

Ritual is a networking group based on the wheel of the year. 
A woman hiking in a hilly, forested area during autumn, reaching up as she points towards the sky with her right hand, wearing a beige sweater, white shirt, blue backpack, and glasses.

Your business can be more than work—it can fuel your life, your clients, and the world you’re building.

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Is Rooted right for you?

This is for you if you've done the political work and your business hasn't caught up yet. If you know the model is broken and you're still using it because there was nothing else.

You could keep piecing it together.

Another free PDF. Another webinar. Another influencer's coaching group. Another $47 course promising the framework you're missing.

Or we could just build the actual thing. 🌿

Not quite Rooted?

Sometimes what you need doesn't fit in a box — maybe it's one focused session to untangle a specific snarl, or maybe it's a full rebuild of the whole damn thing. I do that too.

If Rooted feels like overkill or underkill for where you're at, reach out and let's talk about what would actually help. 🌿

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Grow Your Business with Booked Solid

Booked Solid is a relationship marketing system that helps wellness practitioners get consistent clients without social media.

In this program, you’ll learn a practical system for getting and keeping clients, without relying on constant content pressure.