Wildish Blog
Reflections on running a sustainable, anti-hustle business while tapping into seasonal rhythms.
Sustainable practice-building, one post at a time.
About Me
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Other than writing overly opinionated emails (my love language), I can usually be found reading, hiking in the woods, or gazing at the moon. I’m a crunchy 40-something mom of three teenagers. I could eat tacos every single day (and sometimes I do). I live for live music, witchy rituals, cold lake swims, and deep conversations around a campfire. I adore strong coffee and quick-witted sarcasm. My finely-tuned bullshit meter has zero tolerance for bullies or bro culture. I think plants are endlessly fascinating—Maybe even more so than humans. I like to do the opposite of what people tell me to do.
For as long as I can remember, I’ve been drawn to mysticism, ritual, and the sacred feminine. I’ve spent my entire adult life supporting women in reclaiming their power, bodies, voices and creativity. Today, that work lives through Wildish.
For as long as I can remember, I've been drawn to mysticism, ritual, and the sacred feminine. I've spent my entire adult life supporting women in reclaiming their power, bodies, voices, and creativity.
Today, that work lives through Wildish.
I help wellness practitioners build sustainable practices — rooted in cycles, intuition, and pleasure, not hustle.
At the core of my work is one belief: You can build a practice you actually love running — and that practice can be a tool for cultural change.
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5 Ways to Get More Referrals
How to Get More Referrals: A Guide to Word-of-Mouth Marketing
Free Shit That Actually Runs Your Business
Free business tools with no monthly fee for small business owners just starting out
Why "Charge Your Worth" Is Rooted in White Supremacy (And What to Do Instead)
Care work is undervalued
Why Healers Are Always Broke!
Care work is undervalued
Email Marketing for Wellness Practitioners (Without Social Media)
You've probably heard you need an email list. But what do you actually send?
How to Get Consistent Wellness Clients (Without Social Media) 🌿
Get off the feast or famine cycle!
A different way to announce what you’re building 🌿
Starting something new? This is a softer, more human way to share it
What Is Anti-Capitalist Business Coaching?
What is anticapitalist business coaching for wellness practitioners — and why does it work better than the standard playbook? Here's the honest answer.
What Ethical Marketing Actually Means for Wellness Practitioners
Discover how to improve client retention in your wellness business by creating clear, connected client journeys.
How to Increase Retention by Designing a Clear Client Journey
Discover how to improve client retention in your wellness business by creating clear, connected client journeys.
Finding Your Why in Your Wellness Business
Discover your why and align your wellness business with your vision and values.
Marketing for Massage Therapists: A Simple, Ethical Approach That Actually Works
What is the best marketing strategy for massage therapists?
Doing Less With Intention: A Smarter Way to Grow Your Wellness Business
Doing Less With Intention: A Smarter Way to Grow Your Wellness Business
The One Habit That Changed How I Run My Business
A simple, life-changing habit inspired by motherhood.
Marketing Without Social Media for Wellness Businesses: How to Get Consistent Clients Through Relationship Marketing
Marketing Without Social Media for Wellness Businesses
4 stages of Business Growth
Understanding the 4 stages of business growth will help you know what to do (and not do!) at each phase so you can build a sustainable business.
Seasonal Rhythms in business
Why Letting Go Is Essential for Personal and Business Growth
Stop Charging By The Hour
How Hourly Rates Undervalue Your Expertise + When to Use Them
Do I Need a Niche?
Wondering how to find your niche as a multipassionate entrepreneur?
Raising Your Rates as a Massage Therapist When It Feels Like the World Is on Fire
Learn how Portland massage therapists can raise rates ethically and anti-capitalist.