Boutique Practice Blog
Reflections on running aN anti-hustle business while tapping into seasonal rhythms.
Sustainable practice-building, one post at a time.
About Me
Want to follow along?
Other than writing overly opinionated emails (my love language), I can usually be found reading, hiking in the woods, or gazing at the moon. 🌙 I’m a crunchy 40-something mom of three teenagers. I could eat tacos every single day (and sometimes I do). I live for live music, witchy rituals, cold lake swims, and deep conversations around a campfire. I adore strong coffee and quick-witted sarcasm. My finely-tuned bullshit meter has zero tolerance for bullies or bro culture. 🌱 I think plants are endlessly fascinating—Maybe even more so than humans. I like to do the opposite of what people tell me to do.
For as long as I can remember, I’ve been drawn to mysticism, ritual, and the sacred feminine. I’ve spent my entire adult life supporting women in reclaiming their bodies, voices, creativity and power.
I help wellness practitioners build practices they love running — rooted in cycles, intuition, and pleasure, not hustle.
At the core of my work is one belief: You can build a practice you actually love running — and that practice can be a tool for cultural change.
Filter by Topic
How to pick your Niche (Without Excluding Anyone)
Naming the problem you solve isn’t about turning people away.
The Boutique Practice Field Guide
Five questions every wellness practitioner should answer
How to Build a Boutique Practice: A Step-by-Step Guide for Wellness Practitioners
What if your practice could grow without seeing more people?
What Is a Boutique Practice?
A boutique practice is built for depth, not volume.
Ideal Client Avatar? Try This Instead: Finding Your Muse
"Ideal client avatar" feels extractive — demographics, pain points, buying behavior. A muse is different: someone specific, someone real. Here's how to find yours.
How to Recover From Burnout
You're not doing too much. You're doing too much of the wrong thing.
How to Get More Referrals (No Social Media Required)
How to Get More Referrals: A Guide to Word-of-Mouth Marketing
Free Shit That Actually Runs Your Business
Free business tools with no monthly fee for small business owners just starting out
Why "Charge Your Worth" Is Rooted in White Supremacy (And What to Do Instead)
Care work is undervalued
Why Healers Are Always Broke!
Care work is undervalued
Email Marketing for Wellness Practitioners (Without Social Media)
You've probably heard you need an email list. But what do you actually send?
How to Get Consistent Wellness Clients (Without Social Media) 🌿
Get off the feast or famine cycle!
A different way to announce what you’re building 🌿
Starting something new? This is a softer, more human way to share it
What Is Anti-Capitalist Business Coaching?
What is anticapitalist business coaching for wellness practitioners — and why does it work better than the standard playbook? Here's the honest answer.
What Ethical Marketing Actually Means for Wellness Practitioners
Discover how to improve client retention in your wellness business by creating clear, connected client journeys.
How to Increase Retention by Designing a Clear Client Journey
Discover how to improve client retention in your wellness business by creating clear, connected client journeys.
Finding Your Why in Your Wellness Business
Discover your why and align your wellness business with your vision and values.
Marketing for Massage Therapists
What is the best marketing strategy for massage therapists?
Doing Less With Intention: A Smarter Way to Grow Your Wellness Business
Doing Less With Intention: A Smarter Way to Grow Your Wellness Business
The One Habit That Changed How I Run My Business
A simple, life-changing habit inspired by motherhood.