How to pick your Niche (Without Excluding Anyone)
Usually, when I suggest that a practitioner names the problem they solve, I hear the same things:
"But I help with so many things."
"I don't want to leave anyone out."
“It would be boring to just do one thing.”
Here's the thing: you don't have to exclude people. 🌱
Picking a problem isn't about excluding people. It's choosing what people hear FIRST.
Why "everyone" doesn't work
When your marketing tries to say everything to everyone, the person who really needs you can't tell it's for her.
Your clients aren't searching for "holistic wellness." They're searching for help with the thing keeping them up at night. If your words don't meet them there, they keep scrolling.
It also makes you hard to refer. When a happy client tells a friend about you, what do they say? "She's great, she helps with... a lot of stuff" doesn't get anyone to book.
Go deeper, not wider
Maybe you don't need more clients. Maybe you need to go deeper with the ones you have.
Think about the people you love working with. The sessions that fly by. The clients you're uniquely equipped to help. They're the ones who stay, come back, and send their friends.
Leading with a problem doesn't mean excluding anyone. You're just choosing what people hear first, so your favorite people can find you.
That's what a boutique practice is: small enough to know your clients by name, small enough to do your best work, and profitable enough to support the life you want.
Try this
List your last 15–20 clients and what each one came to you for.
Star the ones you loved working with.
Look at the starred ones. What did they have in common?
Write one sentence: "I help ___ with ___." Use the words your clients used, not the name of your modality.
Lead with that sentence for 90 days, just to test it out.
Want my eyes on your practice?
If you'd like help finding the thread, book a free Practice Assessment. We'll look at who's been coming to you and why, and figure out what to lead with.
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Weeklyish Musings goes out roughly once a week with reflections on building a business + life that doesn't ask you to extract from yourself to survive.
