Marketing Without Social Media for Wellness Practitioners

You were never built to maintain connections with thousands of strangers on the internet. Nobody was.

If you're a small, relational business, you only need a handful of the right clients, not a crowd of followers.

Freud said resistance isn't an obstacle to the work — it is the work.

Whenever there's resistance, there's something that matters.

Think about dishes.

When my kids were in kindergarten, their classroom had a dish washing station. One bin of soapy water. One bin of rinsing water. Lots of splashing and giggles.

There was never a shortage of kids raising their hands to wash the dishes.

Nobody resists dishes at five years old.

We resist them at thirty-five.

Maybe you don't hate doing them. Maybe you hate doing them alone, every night, while everyone else is on the couch.

What if the resistance was never about the dishes?

Maybe it’s about the invisible labor. The imbalance. The fact that nobody offered to help.

👉 Look a layer underneath the surface, and resistance usually points to wisdom.

Now think about marketing.

So many business owners have resistance here. The used-car-salesman narrative runs deep.

But what if hating marketing isn't really about marketing?

What if the resistance is about doing things that don't feel like you?

What if you've been practicing a version of marketing that violates your values — and your body is picking up on it?

• What if marketing doesn't have to mean persuading people?

• What if it simply means making it easier for the people who need your work to find it?

• What if your job isn't persuading — just making the right person's decision easier?

• What if marketing could be about connection, not manufactured urgency?

Do you hate marketing — or do you hate being asked to behave in ways that don't feel like you?

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If you're ready to build a version of marketing you can actually live with, the online course is where we do that work. Pay-what-you-can pricing.

Get the online workshop 👉

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